According to the Research and Markets paper “Global Sunglasses Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021-2026),” the current outlook for the sunglasses market is immensely competitive. Several regional and international players, including Safilo Group SpA, EssilorLuxottica, LVMH, Marcolin SpA, and Fielmann AG are dominating the world market. The market gives them equal opportunities to expand their offerings to meet the demand of target segments.
The developing markets of countries, including India, China, South Africa, and Brazil are prompting global companies to invest in their markets. Furthermore, leading brands, such as Oakley and Ray-Ban are now eyeing the latest technologies, like online distribution and social media to gain the attention of potential customers.
According to the latest numbers, the value of the global sunglasses market, as of 2020 is USD 17,097.17 million, which might witness a CARG of 5.93% by 2021-2026 (forecast period).
Sales of Sunglasses During the Time of Covid-19
The complete lockdowns and quarantines greatly impacted the sales of sunglasses, bringing them down substantially. In 2020, the sunglasses market experienced a great loss. Although a change is expected this year as consumers are tired of being locked down and travel incentives are increasing.
The two factors contributing to the exponential growth of the market are the awareness amongst people regarding the harmful effects of UV rays and the popularity of sunglasses as a fashion accessory.
Moreover, growth in sports, recreational, and tourism activities that prompt people to go out are also contributing to the growth of the sunglasses businesses, which is expected to escalate further over the forecast period.
Several factors are going to contribute to the growth in demand for sunglasses, including their performance under extreme conditions, durability, flexibility, light weight, and the availability of options.
Reasons Behind Growth in Demand
According to the experts, the biggest reason behind the growing demand for sunglasses is the growth in the disposable incomes of customers. The modern crowd seeks a luxury lifestyle and does not shy away from investing in things that put them into elite status. Today, people prefer wearing quality, well-designed, and stylish sunglasses.
Stylish sunglasses. Photo c/o Lensmartonline
Polarized Sunglasses – The Latest Trend Again
The fervor for polarized glasses is increasing by the day. Used for brightness reduction, glare, and horizontally polarized light, these glasses protect eyes from harmful UVA and UVB rays. They are right for people spending more time in the sun and snow.
Owing to these changes, the global sunglasses companies are expanding their product portfolio. Xiaomi penetrated this growing market by launching a range of Xiaomi Mi Polarized Sunglasses in May 2019. Along the same lines, Luxottica Group SpA launched a range of Ray-Ban polarized sunglasses that claimed to offer better contrast, reduce eye strain, enhance visual clarity, and eliminate glare.
Vintage sunglasses. Photo c/o Lensmartonline
United States of America – Global Sunglasses Market Dominator
The US has a high number of sunglasses-loving people offering a good market to global players in the arena. De Rigo, in January 2020, declared a licensing agreement for the design, production, and distribution of Gap-branded prescription sunglasses and frames in the US, Canada, and other countries.
As 80% of Americans prefer wearing sunglasses during summer and even in winter to protect themselves from the harmful UV radiation, sunglasses brands are seeing a resurgence. Moreover, professionals and sports enthusiasts wearing glasses to control light are also boosting the market.
Source Here: newsblaze.com
Government Trusted Capital Provider Now Offering Government Contract Financing
Leonid (previously Endeavour) is a trusted capital provider that now offers government contract financing. This new service will provide much-needed finance to small and medium-sized businesses seeking to bid on government contracts, complete government projects, or expand their working capital.
Government contract financing is a substantial challenge for government contractors. And although the government will eventually pay its bills, it is common knowledge that these payments are typically slow. Before the government pays your invoice, you need to fund your company’s operations.
Unfortunately, many of these contractors do not have access to traditional bank loans because those loans require collateral by commercial property that these companies don’t own. Thus, the typical government contractor is one whose operations are financed by expensive short-term loans or generous personal lines of credit or by equity investments from family members or friends. These may be workable solutions in the short term, but companies need long-term financing to grow and prosper.
Leonid’s government contract financing program
Leonid’s government contract financing program provides government contractors like you with the flexibility they need to manage business growth and cash flow issues while waiting for government payments. Your business can participate in larger contracts and earn more revenue using Leonid’s government contract financing solution.
Leonid has a track record of providing working capital solutions to small businesses in aerospace & defense, cybersecurity, and intelligence. With nearly $25 million in transactions since its inception, Leonid has developed an in-depth understanding of the needs of small businesses and the challenges they face in finding appropriate financing solutions.
Leonid deploys its deep expertise in these industries to provide working capital solutions tailored to the specific needs of your business. So, when you partner with them, you get
Flexible financing terms,No charges for program access or monthly service fees,Quick access to funds for your government contracts (typically within 30 days or less),No rigorous application process,Upfront funding before work begins,Pay off your loan in full anytime, without the worry of penalties or additional fees of any kind,The peace of mind of collaborating with a trusted government provider who has experience on classified projects
With available financing growing yearly, funding may be available now to complete the job or bid on new contracts and cover payroll. Leonid is prepared to meet your financing needs – whether bidding on a contract or fulfilling it, submitting a proposal or an invoice, or ready to expand operations or meet payroll.
Leonid specializes in Government Contract Financing – helping clients with working capital before the project begins. With years of experience working on government projects, these scientists and engineers know the unique financial challenges they can pose to small businesses.
As part of the commitment to honor service and sacrifice, Leonid donates half its profits to veteran and military communities. As a result, they contribute 50 percent of their revenue to non-profits that help military families.
Original Article: newsblaze.com
Social Media Trends to Revamp Your Marketing Strategy in 2022
When TikTok surpassed the 1 billion user mark in September of 2021, the other social media networks knew they had to change their algorithms. Adam Moserri, the head of Instagram, soon after announced that the platform is “no longer just a square photo-sharing app.”
This meant businesses needed to change their marketing strategies for the turn of 2022. It’s no surprise that online trends are constantly changing. But for a small business, it’s like being a small fish in the ocean. They need to keep up with the competition and find ways to stand out.
We’ll take a look at some of the latest trends for maximizing your social media accounts as a small business by providing relative statistics in 2022.
Know Your Audience
Before you can tackle your social media strategy, you need to know your audience. This includes fully understanding their demographics, personality, and buying behaviors.
This is incredibly important because you have to know where your audience is actively spending their time online. If you want people to make a purchase, you have to know where to engage with them.
The most recent demographics in 2022 for the top social media channels include:
Facebook: Ages 25-34 with 43% of users female and 57% maleTikTok: Ages 10-19 with 61% of users female and 39% maleTwitter: Ages 18-29 with 38% of users female and 62% maleInstagram: Ages 25-34 with 48% of users female and 52% malePinterest: Ages 50-64 with 78% of users female and 22% maleLinkedin: Ages 25-34 with 48% of users female and 52% male
Knowing where to spend your time connecting with your audience will allow you to make the most of your social media marketing efforts.
Select Your Channels Wisely
One of the biggest mistakes many small businesses make when they first begin using social media is trying to be everywhere at once. Unfortunately, that’s not a productive use of your time.
It’s better to select two or three platforms to focus your energy on rather than spreading yourself too thin. The goal is to build a community and set yourself apart as an industry leader.
Get Connected With Social Media Affiliates and Influencers
A major social media marketing strategy in 2022 is affiliate or influencer marketing. Instagram announced in March of 2022 a new program called Instagram Monetization. Content creators can now make money based on the number of reels they make and how many views they get.
This is an excellent incentive for creators and a huge opportunity for small businesses. You can collaborate with these influencers to tap into other people’s audiences to promote their products or services.
Two main types of influencers can be beneficial to your small business. Typically they are seen for either being:
Micro-influencers: profiles with 500 to 10,000 followersMacro-influencers: profiles with 10,000 to 1 million+ followers
As a small business, it may be more beneficial to start by connecting with micro-influencers who have a similar following to your target audience. It’s an effective social media hack to make your business grow faster by generating new leads through someone else’s audience.
Give Something Away For Free
When you’re new to social media, you have to work on gaining a following. A great way to do this is by giving away something for free.
For instance, if you’re an eCommerce store that sells heaters, you can offer your followers a free heaters buyers guide. You can post this on your website or offer it as an exclusive guide they can only receive by signing up for your email list.
This way, you’re combining your efforts and using social media as a way to get pertinent buyer information, such as email addresses. Now you can connect with them to turn leads into sales.
Set Goals And Track Them
Just like in other forms of sales and marketing, you need to have a goal with your social media accounts. This should be actionable and measurable.
Are your goals to generate more leads?Are you looking to spread brand awareness?Do you want to have more people visit your website?
Start with one of these three broader topics. Then get specific with your goal. Some examples of goals could be:
Generate 50 leads in Q1 through InstagramGrow following on TikTok by 5,000 in two monthsIncrease website traffic by 20,000 unique visitors monthly by the end of Q2
The most important thing when setting a specific social media goal is to have a way to track them. Most platforms offer basic insights for business profiles.
You may need to set up specific landing pages on your website, create advertisements, or implement email campaigns for your business to track more diligently.
As a small business starting on social media, the most important takeaway is to have a better understanding of your target audience.
This will shape how you move forward with your marketing strategy – where you focus your efforts, the types of content you create, and your overall goals for your platforms.
Ruth, the Moabite, and the Courage to Dare
A few days ago, we celebrated the Holiday of Shavuot, 2022, or as the non-Jewish world calls it, Pentecost.
The main protagonist of the Book of Ruth’s story is Ruth the Moabite, a Biblical figure and the great grandmother of King David.
So let’s talk about one woman, a special and super brave one, named Ruth. She was so special that a Biblical scroll was written about her. Interestingly enough, Ruth and Esther, two biblical women, are the only ones about whom a biblical scroll was written and their name is celebrated with admiration.
The Story of Ruth
On Shavuot we read the Book of Ruth, briefly summarized below.
Elimelech was married to Naomi and they had two sons, Machlon and Kilion. Following a famine in the land of Israel, they moved to Moab. The two boys assimilated. They married Moabite women, named Ruth and Orpah.
One day, tragically, Elimelech died and ten years later, his two sons died as well, and their wives became widows.
Naomi, Elimelech’s wife, decided to return to the land of Israel, to her homeland. Her two daughters-in-law wanted to join her but Naomi begged them to stay in their homeland, Moab.
Orpah was convinced and she stayed in Moab. But Ruth was stubborn. She repeatedly told Naomi, “Your people – my people and your God – my God. Wherever you go, I go.” And she declared that only death will separate her from Naomi. Naomi could not persuade her to stay in Moab.
Arriving In Judah
Naomi and Ruth arrived in Judah – widows, poor, and destitute. They arrived in Bethlehem during the harvest season, and Ruth decided to exercise her right as a poor woman, the right to gather wheat at the edge of the wheat field.
And here, as if by chance, she came to the field of Boaz, a relative of Naomi, a respected man and a property owner. Boaz saw Ruth among the gatherers in the field, and he liked her. He wanted to know about her and her family, and when he heard what she had done for her mother-in-law, Naomi, he decided to give her favorite treatment.
After a while, Naomi advised Ruth to go at night to the threshing floor where Boaz stayed during the time of wheat sowing, and to lie at his feet in order to get Boaz to marry her. It seems that Naomi was asking Ruth to use the seductive “weapon” for that purpose. This is not the mitzvah of yibbum (form of levirate marriage found in Judaism) in the simplest sense of the word, because the mitzvah of yibbum in practice is only carried out by marrying the wife of a late brother who did not leave heirs; but it is related to the custom of yibbum – marriage between the wife of the dead man and her relative.
Ruth obeyed Naomi, she bathed, perfumed and put on her dresses, and went down to the threshing floor at night and lay at the feet of Boaz.
And so, in the middle of the night, Boaz noticed Ruth lying at his feet, and she asked him to redeem her and marry her.
Happy ending – all is well: Boaz decided to redeem her and he married her.
And Ruth bore him a son, who was to be King David’s grandfather.
But why did Ruth’s story touch my heart?
Because of her courage. Because of her decision to leave the familiar and known to her, her homeland, and to follow her mother-in-law to a country that was foreign to her.
Because she did not let her fears drive her decision. She dared, she picked up the glove, and just flowed. She said to the Creator, to the universe, to what was unbeknown to her, or to that supreme power – I flow with you, I trust in you. I agree to leave the familiar and the known, to get out of my circle of comfort, and dare.
How many times do we miss opportunities in life because we are afraid to leave the familiar and the known: to succeed, to evolve, and to grow?
In the story of Ruth, there is a message for each of us. Jump into the water; get out of the known and the familiar; silence the fears; take down all the walls of defense. Dare.
Each of us is totally worth it. All each of us has to do is believe in ourselves and trust in our abilities and the same supreme power.
Courage, Faith, and Daring
At every Shavuot holiday, remember to have the courage, faith, and daring power as Ruth, the Moabite, had over 3000 years ago!
Source Here: newsblaze.com
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